The following are the differences between advertising and publicity: Key Differences Between Advertising and Publicity Positive publicity boosts the consumption while the negative hampers the same. However, it can be seen many times that rivals use this tool deliberately like they spread false rumors to injure the image of the company and ruin its market position too. As the third party has nothing to do with the company, their responses and reviews are given high weight. It is an entirely unbiased opinion as it comes from an independent source like it can be given by an expert or a common man or mass media. It is either be positive or negative, but it is true and real as well.
It is not a promotional technique and thus free of cost. It is used to draw the attention of the people, for any subject with the help of broadcast media, print media or social media. Here the subject may include a person, product, service, business entity and so on. It refers to the flow of information or fact, regarding general awareness about a subject or hot topic or any burning issue. The term publicity is a combination of two words public and visibility. It is just a technique of branding whereby a product is highlighted by its few qualities, to leave an impact on the consumer’s mind. It is a paid announcement by sponsors, which can be done with various mediums like radio, television, websites, newspapers, hoardings, magazines, social media like Facebook, etc.Īlthough, we should not trust the advertisement blindly because some of them are false or misleading one that does not give complete information about the product. Most of the company’s use this sales promotional tool because of its reach, a single message can reach millions of people in nanoseconds. The basic objective of advertising is to increase the consumption of the product of the sender company. to grab the attention of the target audience in such a manner that they are ready to buy the advertised product. It is the biggest marketing tool used for non-personal promotion of goods and services to the potential customers, however, the most expensive one.Īdvertising is a sort of monolog activity done with an aim to induce customers i.e. It is what the company says about its product.Īdvertising is a one-way public communication that conveys a message regarding a product, service or company to the viewers, readers, and listeners. a product, an individual or a company to make it popular is known as Publicity. The activity of providing information about an entity, i.e. The activity of generating advertisements of products and services to commercialize them is known as Advertising.
These two terms are commonly understood as one and the same thing, but there is fine line of differences between advertising and publicity, which is explained here in tabular form. While advertising is an expensive technique to demonstrate company’s products and services, publicity is always free of cost. It is based on reality as t is neither sponsored nor it is under the control of any company or its representatives. Publicity is another promotional tool, but it is not same as advertising.